As a new small business owner, posting content on social media is definitely on your to-do list, right? Indeed, it is not quite high up there. Your immediate objective might be local marketing. And you don’t need the entire planet to find you yet.
When your company or business develops, you would want to expand the base of your customer. While a consumer looks for you online, they not only expect to find a professionally curated website but also, a strong social media presence.
For a business owner researching into professional social media use for the very first time, it could be pretty overwhelming. How often do you need to post? Is it acceptable to post videos and pictures What would you do with negative comments?
Well, these are vital questions. If used properly, social media can easily be an effective marketing tool, which can generate leads, develop your relationship with your consumers, and also make you money. But if used in the wrong way, it can tarnish the reputation of your company.
This is the reason why we have come up with this list of a few social media do’s and don’ts and these tips would help you to understand the best behavior of social media channels such as Facebook, YouTube, Twitter and more.
1. Do Make Certain that your Profile is Filled out Properly:
Right before doing any posting, make sure that your social media profiles are filled out completely.
For some social media networks like Twitter, this is pretty easy. You require a profile image, more than a short bio, a link to your site, and a location. In case you are using Facebook, then you would have to create a Facebook Business Page that has more detailed information.
Take the needed time for logging in to each social media platform that you use and just add the information. Don’t copy and paste it from Facebook to Twitter because you might not want to use the same language from Instagram to Twitter to Facebook, however, that language should never be alike. When you have filled out your profiles, then you can start posting your business- related content without intricacy.
2. Don’t Forget the Best Times for Posting Content:
Posting content (picture and video) on a social media platform is art itself. Take a moment and think about your social media use. You possibly have that one relative or friend who doesn’t know exactly when to quit. They simply post about anything and everything, right from their morning tea to their work commute to what they would be cooking for dinner.
It’s irritating. We know that. Eventually, you unfollow or unfriend that person.
Don’t try to be the business version of that relative. Your consumers care about what you want to say, but in case you abuse that faith and post every minute, you are simply going to lose consumers.
3. Do Use Automation Software:
Are you busy in a meeting? Do you skip posting for that particular day and hence wait until the
Well, not necessarily. You intend to engage the prospective consumers with each post; however, you can never be awake around the clock to do the same. Then, what is your second option?
Now you can use automation software program. Services like Hootsuite, HubSpot, Buffer, Oktopost, Sprout Social, CoSchedule are some of the popular ones; however, there are countless others.
Some automation software programs are cheaper than others while some might be free.
You just log in to one of these services, draft the post that you want online, fix a time for it to post automatically, and move on. As an owner of a business, your time is stretched thin already, hence automation service is ideal for you.
4. Don’t ever Forget your Links:
The objective of posting on social media platform is twofold: you intend to get more likes on the social media page and you want to guide consumers to your site.
You can never accomplish the latter one if you are not linking consumers to your landing page, your online store or your blog.
Don’t trust that your consumers would see the URL of your website on your social media profile and they just click it.
In case you are sharing a blog that you have written, you wish to link consumers to that post, right? If you announced a new service or product, you prefer to link consumers to your online store. In case you are searching for new leads, then guide visitors to the landing page so that they can easily opt-in.
With multiple social media platforms, you can go back, as well as edit your post if you didn’t add a link. So, make linking a practice.
5. Do Respond to as Many Comments and Questions as Possible:
As more consumers fin your social media profiles, they will be showing their interest to engage with you more.
With every single post that you make, you would get an influx of questions and comments. These might pour in days right after you publish your content.
In case you have never had a huge follower response earlier, this could be overwhelming at the initial stage. How can you manage time to respond to everybody?
Truthfully, you can never. While in an ideal world, you would be capable of firing off fast responses to every single comment that you receive on a social media platform, which is not plausible.
Which is why you need to prioritize. Always answer questions first because these are quite pressing. In case somebody has a complaint, then address this at the earliest. Then if you have enough time, try to respond to individual comments.
In case your schedule allows, then you can go back to the post after a few days and leave a blanket comment acknowledging everybody for their responses. This allows your consumers to know that you have read what they have said.
Customers always want their voices heard and they want to feel like their thoughts and ideas matter. You show that you value your consumers by responding to their comments.
6. Don’t Forget about your Other Social Media Accounts:
There is a load of social media platforms out there and here we already have mentioned the big ones, right? As a small business owner, you might get some impetus going on your Facebook account and then just get preoccupied with many other responsibilities. Your Google+ and Twitter pages sit stagnantly.
While making a post on one account, you need to do so on all your social media accounts. In this matter, automation software can help you out.
You can easily copy content from Google+ to Facebook and back again. Whenever it comes to YouTube, Instagram or Twitter, you need to share your post with the help of different media each platform.
7. Do Feel Free to Post Relevant Content that you Find:
You are understanding the social media thing by now, isn’t it? You are posting on a regular basis and sharing your blogs, discounts, and company news. Consumers are responding really very well and you have loads of new leads.
What if you don’t have anything to post or share on a specific day?
Well, keep in mind that don’t ever feel like you need to post on social media platforms in case you have simply nothing to say or share. That said, you don’t even want to go months without sharing, either.
In case you don’t have anything to share, then search social media thoroughly and look for something relevant to share. But remember we don’t suggest you sharing the content of your competitor; however, a motivational quote, a fun video, or a cool infographic can work as a great buffer.
8. Don’t be too much Salesy:
Generally, on social media platforms, the average customer is bombarded with firms trying to sell services or products to them. Whether through sponsored content or ads, there is no amnesty.
Yes, you are striving to sell your products or services to your consumers, too. You always want them to purchase your services and/or products. In case you try to force, it won’t happen.
Rather you need to allow your customers to know about your online store. In case you are offering a discount or having a sale just post about that. Don’t make each post about your merchandise.
Refrain yourself from using salesy language. You are a business owner and not a used car salesperson. There are various parts of your business that sell. Allow your consumers to know that as well.
We know that a load of these tips might seem like no brainers to some of you; however, in the fast-paced world of social media, blunders can have a remarkable impact. We are too curious to know whether you have any other social media strategies, which you would prefer to share with us and our readers? They can be funny yet insightful. We look forward to cringing, laughing, and sighing with you. If you have time, post your comment below. We would love to receive some feedback straight from you regarding this post and also your personal experience and understanding about social media marketing.
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