10 Most Effective Social Media Marketing Tools that you cannot Ignore in 2020

The entire landscape of marketing has changed drastically with the arrival of social media. In recent times, new avenues have opened for marketers that did not exist before or were to complex. Now we all have an easy to use, as well as a potent tool at our fingertips, which can easily share a piece of information or content all across the
globe in no time.

Most people use social media platforms for personal reasons, however, if you don’t prefer it to use for your business purpose, then you are behind already. We all know that social media marketing has become an integral part of business strategies since it helps the marketers to accomplish their targets without intricacy.

While the doom of social media marketing remains ambiguous, there is no denying that it has changed the way business promotes their brands tremendously. As companies continue to maximize their spending on social media optimization India, the pressure is on the social media managers to make sure that each penny spent generates positive outcomes.

As new social media channels emerge and the latest characteristics are incorporated into the social network (for e.g. Snapchat, Instagram, Twitter, and Facebook), marketers and organizations have no choice but to adapt how they endorse messages to their targeted audience. This is exactly where social media marketing tools come into the scene. With the right set of marketing tools, you can generally spend little time managing your campaigns and a good amount of time in developing effectual messages, and refining the existing ones.

You will be surprised to know that each year numerous businesses invest a huge amount of money into social media marketing than before. This is because the majority of them indicate a positive experience out of the investment. And by comprehending the significance of social media marketing, you can develop strategies that have capabilities
of increasing your income.

So, are you ready to upgrade the campaigns of your social media? In case you want your social media marketing to be efficacious, you would need investing in the right tools that will help you in managing and optimizing your posts. In this post, I am going to share some of the important tools that would take your social media marketing to a new

Are you prepared to find out which tools are the best for your business? If yes, then let’s just dive into the tools:

1) Mobile Monkey

MobileMonkey is a Facebook messenger platform that lets you build chatbots on Facebook Messenger without writing any code.

It allows users to schedule and bulk-send interactive and engaging content, offers, and campaigns to Facebook Messenger contacts. The chatbots created via Monkey can be designed to make appointments, answer FAQs, track purchases, and use A.I. to match content to intent via keywords and interactions.

For more info, you check it out here:

2) Awario:

It is comparatively new social media marketing tool that makes web monitoring and social media affordable for businesses irrespective of size. This tool provides a lot of abilities that you would find in any Enterprise-level tool.
One can use this specific tool for monitoring mentions of one’s brand, industry, competitors. Awario allows you to spot derivative copies of your content, monitor new backlinks to your website, and find out link-less brand mentions.

3) Keyhole:

It is another powerful social media marketing tool. Keyhole allows you to both automate your posts, as well as track hashtags or keywords across Instagram and Twitter. Most importantly, you can even monitor brand mentions across news sites and blogs. The tool comes well-equipped with analytics, including keyword clouds, sentiment analysis, and mention maps, that exhibit which nations your social mentions actually come from.

4) Buffer:


  • 5) Hootsuite:

    It is a simple yet effective tool for social media marketers. With a completely free version and comparatively low-cost pad option, anyone can easily use Hootsuite for scheduling posts beforehand on a number of varied social media platforms and evaluate analytics for understanding how your content is doing.

    6) IFTTT:

      • It is one of the most familiar tools used in the industry. Sing it, you can easily schedule any kinds of posts across any platform that you want and defining patterns of posts as well, such as “weekdays” or “every day”. You can even use Buffer for following up o your posts, assessing which ones were most effectual and the reason for their effectiveness.

IFTTT is an acronym, which stands for “if this, then that”. With the help of it, you can easily combine numerous tools altogether for creating an individual set of instructions or recipes. You could set it up, for example, to send a tweet every single time you make an Instagram post. Though it’s a little tough to get used to at the beginning. However, you can even use other recipes for plugging and playing. It is totally free to use.

7) MeetEdgar:


This is nothing but a social media scheduling tool, which lets you reutilize old posts. All you need to do is to organize all your posts by a group, then schedule your content by a group, and Edgar would go through, as well as post your content, from every category in an automatic way. When it is gone through your scheduled posts, it would start reusing the older updates.

8) BuzzSumo:

      • It is one of the great tools that I’ve found for exploring popular, fresh or new content on the internet. Using it, you can easily plug in a selection of keywords or a topic and find a breakdown of the most popular and trending posts in those groups and a list of influencers as well who are usually sharing that content. It is an amazing method to learn new and fresh ideas for your social media campaigns and content marketing and to recognize influencers in your field who can aid you to develop your reputation, visibility, and following.

9) SocialOomph:

While you first look at this tool, it might seem a lot simpler than some other applications on this list; however, its serviceability makes it a keeper. You can upload a mass of various updates at a time with SocialOomph. You could list several blog posts in a text file, for example, and upload them to be distributed randomly at particular time-based intermissions on your preferred platforms. Here, you would need access to in-built follower analysis specifications, as well as tools to aid you in enhancing your audience engagement.

10) Tagboard:


It is nothing but a social listing tool and all you need to do is to plug in a topic, hashtag or term, and you would see how that particular topic has been talked about in the social platforms. It is an upgraded method for monitoring things such as product mentions and brands, but it is a beneficial tool for generating new and fresh ideas on exactly what to post, as well as how to engage the audience.

These aforementioned social media marketing tools would help you in taking your social media outcomes to the next level. Right before I wrap up this post, there is one essential thing to be noted: social media marketing is the first step in an effectual sales procedure. Once the users visit your site, you have to convert them into a customer or subscriber before they make their mind to leave your page. This could be a pretty challenging process though. This is because over 75% of visitors who leave your page, never return. And that’s where we, ScriptHub, a Social Media Marketing Company in India, can help you. We are always ready to help you in converting abandoning visitors into customers and subscribers. So, feel free to contact us today.

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